Into Film Clubs
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Stories are so powerful that they rarely stay in one place. Books regularly become a TV series, films, games, or even global cultural moments. A new report from the Publishers Association highlights just how powerful that journey from page to screen can be, not only for the film and TV industries, but for encouraging more young people to read.
The report, Books on Screen: A Love Story, highlights that books remain one of the most important sources of inspiration for the screen industries. In fact, 48% of original UK and US drama series on major streaming platforms between January 2024 and June 2025 were adapted from books, and five of the ten most-watched new TV dramas in 2024 began as books.
This highlights the growing role of story worlds and intellectual property created through publishing. Books provide rich characters and narratives that can be expanded across multiple platforms, from page to screen and beyond.
But the relationship works both ways.
When stories move across media, they can introduce new audiences to reading. The report found that for young people in particular, screen adaptations can act as a gateway into reading. Seeing a story on screen can make the world, characters, and themes feel familiar before opening the book itself, fuelling curiosity to explore a story's source material. Research from the National Literacy Trust shows that reading a book linked to films or TV is the best motivation for reluctant readers to pick up a book.
This shows how cross-media storytelling can help nurture reading in a media landscape where young people encounter stories in many different ways. A story might begin as a novel, but it can grow into something much bigger - a whole world that audiences discover through books, films, series and more.
As the UK celebrates Go All In: The National Year of Reading, the Publishers Association report makes a clear point: storytelling across all mediums isn't just good for the screen sector, it's also a powerful way to inspire more people - especially young people - and to help them discover the joy of reading.
As part of our support for the National Year of Reading, this year's Into Film Festival in November will spotlight the relationship between books and the big screen, with related screenings and events making it a prominent strand running through the whole programme. We have also curated new teaching resources and training specially intended to help fire a love of both books and films. These include:
- Popular Primary Books - a film list which focuses on successful adaptations of both classic children's literature and modern must-reads that are popular among primary school learners
- Young Adult Fiction - a film list that explores a sub-genre of adaptations that often combine adventure and fantasy with personal coming-of-age themes
- Teaching Literacy Through Film - an online course to help educators harness the power of film to make a lasting impact on children's literacy skills.
